Namh is a multidisciplinary designer who’s passionate about visual / 3D design, UI/UX design, motion design, photography, and art direction. Currently based in Los Angeles, United States.
Work
Photography
Clients include:
Google
Bloomberg
Meta
Fantasy Interactive
LinkedIn
Elephant
CNN
Imprint
Magic Leap
Résumé
knh4110@gmail.com
347 920 8623
Ford Screen Interface
We designed user interfaces for the cluster(dashboard behind the steering wheel) and center console inside Ford’s new model ‘Mondeo’ they are launching in China. Main goal was to come up with refreshing interface designs based on ‘smart surface’ concept without losing Ford’s brand identity. We focused on creating UI interactions that are unique but easy enough, at the same time, for users to intuitively understand.
Visual Design
3D Design
Motion Design
User Interface Design
Creative Director | Michael Glass
UX Director | Alex Poole
Visual / Product Designer | Namh Kim
3D Designer / Animator | Hussain Almossawi
\The Ask
The client wanted to develop an experience where the drive and passenger could independently interact with the system to activate different features. Also, they wanted the user interface to be intuitive enough for everyone to easily manipulate and achieve their goals in the shortest time.
Taxonomy
Wireframe samples
We wanted to incorporate the familiar user experience in mobile interaction using app-based interface so users could easily apply the same instinct while interacting with the screens.
Visual Design
We wanted to maintain Ford’s core aesthetics with muted color scheme. Also, we applied and developed the smart surface concept throughout the interface to help with intuitive and tectile experience inside an automotive.
User Interface samples