NAMH KIM

VISUAL / 3D EXPERIENCE DESIGNER

Based in New York City
Multidisciplinary Designer
Visual / 3D / UI / UX / Motion

Clients include:
Google
Meta
Fantasy
Bloomberg
Elephant
LinkedIn
and more

Work
Photography
Instagram

Résumé
knh4110@gmail.com
347 920 8623

Bloomberg Touchscreen

We created a touchscreen experience people can interact with, in order to, educate themselves on what Bloomberg provides to finance professionals. This application introduces you to one of the major products of Bloomberg, the Bloomberg Terminal and its diversely ranged features. This was to be part of the visitor experience installation at Bloomberg New York office where clients and people from outside the office can enter and learn about Bloomberg’s products.

User Experience/Interface Design
Illustration
Motion design

Creative Director | Lutz Vogel
UI/UX Designer | Namh Kim
Illustration | Namh Kim

Problem

The Bloomberg Terminal is a powerful tool, but its dense interface can be intimidating to those unfamiliar with it. For visitors and potential clients, there was a need for a more approachable way to understand what the terminal offers.

Goal

Our goal was to create an interactive touchscreen experience that introduces the terminal’s core functions in a simplified, engaging way. The experience needed to be intuitive for casual users while still communicating the depth and value of Bloomberg’s tools.

Stills

These stills capture key moments from the touchscreen experience, highlighting UI layouts, content modules, and motion transitions. Each frame was designed to present complex financial tools in a clean, engaging, and easily navigable format suited for casual exploration in a public setting.

VR Tutorial segment

We adapted the touchscreen content into a short VR tutorial for Bloomberg’s internal demo library. The tutorial offers an immersive walkthrough of the terminal’s core functions, using motion design and spatial layout to guide users through key features in a simplified, cinematic format.