NAMH KIM
VISUAL / 3D EXPERIENCE DESIGNERBased in New York City
Multidisciplinary Designer
Visual / 3D / UI / UX / Motion
Clients include:
Meta
Fantasy
Bloomberg
Elephant
and more
Work
Photography
Résumé
knh4110@gmail.com
347 920 8623
Based in New York City
Multidisciplinary Designer
Visual / 3D / UI / UX / Motion
Clients include:
Meta
Fantasy
Bloomberg
Elephant
and more
Work
Photography
Résumé
knh4110@gmail.com
347 920 8623
Bloomberg’s headquarters features a network of large-format LED displays broadcasting live financial, news, and environmental data to thousands of visitors and employees each day. I led the visual design of a modular screen system that turns high-volume, real-time data into clear, trustworthy, and visually cohesive experiences. By establishing a unified design language from typography, color tokens, iconography, to motion, we enabled Bloomberg to scale dozens of dynamic modules while maintaining clarity, consistency, and brand integrity under constant updates.
Art Direction
Story-telling
Animation
Illustration
Creative Director: Lutz Vogel
Art Director: Namh Kim
Animator: Yuko Magoshi, Jake Zucker
Goal
Transform complex, real-time Bloomberg data into clear, high-impact visual experiences across large-format lobby displays.
Color System & Theming
To maintain clarity and consistency across five large-format displays, I developed a modular color system built around Bloomberg’s brand palette. This system established background, primary, and accent color tokens that could be combined to create diverse yet cohesive themes across market dashboards, transit updates, and environmental panels. By codifying color usage for real-time data states(positive/negative changes, alerts, and highlights)the system ensured visual consistency and intuitive user cues at a glance.
Market and Economic Indicators
Designed real-time visualizations of core financial and economic indicators including regional equity indices, unemployment trends, and consumer price indexes for Bloomberg’s large-format LED lobby displays. Using tokenized color systems, horizontal bar modules, and small multiples, we transformed dense market data into clean, scannable views. These visuals updated continuously, enabling visitors to grasp global economic conditions at a glance while maintaining Bloomberg’s brand precision and visual integrity.
Market and Economic Indicators
Built high-density headline and leaderboard modules to surface real-time market movers and breaking news. By combining typographic hierarchy, motion, and color cues, these layouts allowed visitors to instantly identify top stories or top-performing assets without being overwhelmed. The system balanced rapid refresh rates with visual stability to preserve user trust and comprehension.
Transportation & Environmental Updates
Extended the system to cover city-scale and environmental data: transportation status dashboards, bike-share availability, and climate metrics. These panels merged maps, icons, and live metrics into modular layouts, helping visitors contextualize Bloomberg’s data reach beyond finance. A unified design language ensured that transit and environmental updates felt cohesive with the financial dashboards while addressing very different datasets.